Come on Dalai light my fire (bad joke)

The 14th Dalai Lama (Dalai meaning: Ocean or infinite in Mongolian) is on my matchbox. When I saw these matches in the store, I wondered if they were officially sanctioned by the Dalai Lama, or if he even knew that his picture graces the cover of matchboxes in Mongolia. I heard the Dalai Lama speak last year, and something tells me he would find this really amusing. He seemed to laugh about everything!